Startups aren't like established ventures and require an approach specifically geared to the particular challenges they present. Startups are usually pressed for time, focused on the next milestone and often staffed by people who are specialists in their area of expertise. They usually do not have an in-house communications team capable of helping to translate their big idea or vision into coherently branded and strategic communications.
Having well-branded communications materials can make a difference in the crediblity and perception of that idea or service, regardless of its inherent validity. For startup assistance and resourcing, a subdivision of Smit Industries, Integrated Media Strategies, has more than a decade of direct experience in multiple startups. Integrated Media Strategies can either provide in full or assist in the following areas:
- Hardware, software and virtual office setup
- Strategic communications
- Startup branding and logo development
- Online presence
- Digital and web tools
- Communications infrastructure
- Website and wiki design and development
- Video and digital media integration
- Training & mentoring
Read more about the assistance for your startup venture or new project at Integrated Media Strategies